Target Audience

The festival appeals to a broad spectrum of individuals across age, gender, profession and interest.

Young adults (18–35), middle-aged individuals (36–55), and elders (55+).

Balanced representation, with emphasis on inclusivity.

Primarily Igbo communities across Nigeria, the Igbo diaspora globally, and non-Igbo cultural enthusiasts.

Entrepreneurs, artisans, academics, cultural enthusiasts, media professionals, policymakers, and youth groups.

Expected Attendance: Over 10,000 participants across three days, including;

Festival Grounds Attendance: Approximately 5,000 physical attendees.

Virtual Engagement: Up to 3,000 participants via live streaming and online interactions.

Youth and women beneficiaries: 2,000 empowered through targeted workshops.

The festival is strategically designed to engage:

Local Communities: Showcasing their culture and talents while creating economic opportunities.

Entrepreneurs and Artisans: Providing platforms for networking, skill development and product exhibitions.

Government Agencies and Policymakers: Highlighting the festival's role in cultural preservation, youth empowerment and economic growth.

Corporate Sponsors: Offering branding and partnership opportunities in a highly visible initiative.

Media Partners: Driving storytelling and promotion of the rich Igbo heritage.

Cultural Ambassadors and Influencers: Inspiring pride in Igbo heritage and promoting social cohesion.